Gofresh GmbH (Munich, Jan. 29th, 2007) - itsmy.com, the worldwide, free mobile internet community, accessible through WAP-enabled mobile phones reaches the mark of 100 million monthly mobile internet page impressions (PIs). The community, advertised through viral marketing only, enables users to set up their personal itsmy.com-domain with free mobile web space for data saved on their mobile phones, such as contacts, messages, pictures, music and videos. The growth is phenomenal: each month the traffic as well as the amount of user generated content are nearly doubling!
The "mobile only" approach of itsmy.com is new and userfriendly: the community can be reached from anywhere, at any time and with almost every mobile phone browser, the use of all community- and content-services in the mobile internet is free of charge and all features work without software downloads. The upload channel for user generated content is also mobile: 80% through MMSs, 16% via direct upload and 4% via mobile mail. itsmy.com has attracted users from more than 100 countries, the strongest growth being currently recorded in North America, Europe - especially UK, Italy and Romania - and South Africa.
The most used services in itsmy.com are: creating and updating personal nickpages with features like diary and statements as well as managing picture- and video galleries, followed by up- and downloading of content to private or public galleries. The strongest growth is being registered in personal messaging and browsing nickpages and profiles of other users. "We see a very high marketing and advertising potential with our new itsmyTV-service, a TV show combining all elements of itsmy´s philosophy: the up-to-date content of active, mobile customers combined with personalized advertisement", says Mikko Saarelainen, Head of Mobile Content at Gofresh. "Ads don´t have to be dull and annoying in the eyes of the users, they can also enrichen the user experience."
About itsmy.com
itsmy.com operates on GOFRESH´s proprietary, highly flexible Mobile Social Networking- and UGC-Platform, supporting more than 2800 different handsets and browser variations. The service, introducing a state-of-the-art Mobile Advertising Platform developed solely for mobile marketing on mobile internet communities, can be reached worldwide via mobile phone at http://mobile.itsmy.com.
About GOFRESH
GOFRESH (Munich, London, Madrid) develops, produces and distributes Europe's leading "User Generated Mobile Web Content" platform co-operating with several operators, TV stations and brands throughout the EU. GOFRESH´s mobile community, itsmy.com, is one of the fastest growing mobile web communities worldwide.
Contact:
GOFRESH GmbH
Lilienstrasse 7 – D – 81669 Munich
Tel: +49 89 45867 502
Online: www.gofresh.de
Mobile WEB: http://mobile.itsmy.com
Email: presse@gofresh.de |
