The ad-financed mobile social networking service "itsmy.com", offering mobile 2.0 services with free mobile homepages and a completely personalizable itsmy.com domain for registered users, reached the record-breaking mark of 250 million mobile internet ads served from January to May 2007.
In this fast evolving business of mobile web advertising, with current CPM price averages at 30$, the test phase with prominent mobile advertisers, among others Admob, Greystripe and Third Screen Media showed promising results: the user response to ad banners was partially up to 10 times higher than in "classical internet" and well thought-out mobile campaigns with high class banners continuously topped two-digit percentages in clickrates.
Based on these learnings, itsmy.com now offers an industry novelty: its inhouse developed, Cost-per-Contact packages. Prices for these premium packages start at 25 US-cents per consumer contact and include frequency capping, itsmy.com' s "one banner per site"- guarantee as well as the classical user demographics and profiling information - and like all advertising on itsmy.com, a guaranteed safe advertising environment with monitored and clean content.
David Mayerhofer, Chief Brand Officer: "I' m very excited about our new product which perfectly fits into our strict advertising and content policy: to offer high quality user generated content matched with equally high class mobile advertising adding value to the user experience. You don' t find ads for XXX, subscription services or any other dubious products on itsmy.com."
itsmy.com is also leading the way in developing new mobile internet advertising concepts. The innovative user generated mobile content campaign, developed and distributed by itsmy.com for FUNK Sunglasses - one of the most individual sunglasses brands in the world - was a huge success: the users could interact with the FUNK Summer 2007 collection by building avatars wearing FUNK sunglasses on their mobile phones before the sunglasses even hit the stores. In the US alone the campaign attracted more than 40,000 users in the 30 days it was promoted on itsmy.com.
Mikko Saarelainen, Director Content & Communities: "We want to distance ourselves from the 'old-school' internet banner advertising and develop interactive advertising campaigns for the top brands out there. I believe 'less is more' in mobile advertising business, flooding the pages with pop-ups and interstitials like in the www-world just leaves you with an angry user unwilling to click on any ads."
About itsmy.com
itsmy.com operates on GOFRESH's proprietary, highly flexible Mobile Social Networking- and UGC-Platform, supporting more than 3,000 different handsets and browser variations. The service, introducing a state-of-the-art Mobile Advertising Platform developed solely for mobile marketing on mobile internet communities, can be reached worldwide via mobile phone at http://mobile.itsmy.com
About GOFRESH
Gofresh (Munich, New York, London, Madrid) develops, produces and distributes Europe's leading "User Generated Mobile Web Content" platform co-operating with operators (like Hutchison 3, Telefónica Móviles Spain etc.), TV stations, advertisers and brands worldwide.
Contact:
GOFRESH GmbH
Lilienstrasse 7
81669 Munich / Germany
Tel: +49 89 45867 502
Online: www.gofresh.de; www.itsmy.com
Mobile WEB: http://mobile.itsmy.com
Email: press@itsmy.com |
